Privacy Policy

Privacy policy

Now Stores respects your privacy and is committed to protecting your personal data. This notice will inform you as to how we look after your personal data and how the law protects you when you visit our website, including when you contact us. It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. (‘Now Stores’) as a trading name

The Controller of your personal data is Now Stores, who are responsible for it (collectively referred to as “Now Stores”, “we”, “us” or “our” in this privacy notice).

Changes to the privacy notice and your duty to inform us of changes

This privacy policy was last updated on 2 April 2019 and older versions can be obtained by contacting us.

Please let us know if your personal data changes during your relationship with us as it is important that the personal data we hold about you is accurate and current

Third-party links

There may be links to third-party websites, plug-ins and applications on this website. If you click on those links or enable those connections it may allow third parties to collect or share data about you. We do not control these third-party websites or their privacy statements. We would suggest that you to read the privacy notice of every website you visit when you leave our website.

The data we collect about you

Personal data, means any information about an individual by which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different types of personal data about you which we set out below:

  • Identity Data which includes title, first name, last name, username (or similar type of identifier).
  • Technical Data which includes internet protocol (IP) address, login data, browser type and version, time zone and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
  • Profile Data which includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
  • Usage Data which includes information about your use of our website, products and services.
  • Marketing and Communications Data which includes whether you want to receive marketing from us and our third parties and how you would like us to communicate with you.

We also collect, use and share data such as statistical or demographic data for any purpose. This may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly identify you. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect this data with your personal data so that it can directly or indirectly reveal your identity, we treat the combined data as personal data which we will use in accordance with this privacy notice. Please also see our cookie policy.

If you fail to provide personal data

If we have to collect certain personal data by law, or under the terms of a contract we have with you and you do not provide that data when we request it, we may not be able to perform the contract we have or about to have with you (for example, to provide you with goods or services). In that case, we may have to cancel a product or service you have with us but we will notify you of that at the time.

How is your personal data collected?

We collect data about you in different ways including through:

  • Direct interactions. You may give us your Identity and Contact details such as your full name, email address and phone number when you fill in forms or correspond with us by post, phone, email or otherwise including when you:
    • Set up an account on our website;
    • subscribe to our service or publications;
    • ask for marketing to be sent to you;
    • or give us feedback.
  • Automated technologies or interactions. When you use our website. We may automatically collect technical data about your equipment, browsing actions and patterns. This personal data is by using cookies, pixels/beacons and statistical IDs. Please see our cookie policy for further details.
  • Third parties or publicly available sources. We may also receive personal data about you from various third parties

Purposes for which we will use your personal data

We may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose/ActivityType of dataLawful basis for processing including basis of legitimate interest
To contact you to:
(a) Notify you about changes to our terms or privacy policy
(b) Ask you to leave a review or take a survey
(a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications
(a) Needed to Perform a contract with you
(b) To comply with a legal obligation
(c) Needed for our legitimate interests (to keep our records updated and to study how customers use our services)
To enable you to partake in a competition or complete a survey(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(a) To perform of a contract with you
(b) For our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)(a) Identity
(b) Contact
(c) Technical
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) Necessary to comply with a legal obligation
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences
To make suggestions and recommendations to you about goods or services that may be of interest to you
(a) Technical
(b) Usage
(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
Necessary for our legitimate interests (to develop our products/services and grow our business)


We have established the following personal data control mechanisms, particularly around marketing and advertising for your use:

Promotional offers from us

We may use your Identity, Contact, Technical, Usage and Profile Data to understand what you may want or need, or what may be of interest to you. In this way, we decide which products, services and offers may be relevant for you.

We may send you marketing communication, if you have requested information from us or purchased services from us and, if, in each case, you have not opted out of receiving that marketing.

Third-party marketing

We will not share your personal data with any other company for electronic marketing purposes (including text or email) or by phone unless we have received your express opt-in consent beforehand.

Opting out

If you do opt out of receiving those marketing messages, it will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.


  • On our website

If you want to limit the way that we tailor advertising to you on our websites where this is based on your information you can object to the cookies that we or third parties wish to place on your browser or delete the cookies that we or third parties have placed on your browser during your use of our websites. Please see our cookie policy for more details of how to delete these cookies.

  • On third party websites

If you want to limit the way that advertising is tailored to you on third party websites where this is based on your personal information you can object to the cookies that we or third parties wish to place on your browser or delete the cookies that we or third parties have placed on your browser during your use of third party websites. Please see the cookie policy published on the relevant third party website for more details of how to do this.

Once you have exercised your right to object or reject the use of cookies, you may still see advertisements, but the advertising may not be as relevant to your interests. If you change your computer, change your browser or delete certain cookies, you will need to renew your preferences.

Personalised Advertising

If you want to opt-out of future personalised advertising on all of our websites and our partner websites please see our cookie policy.

Change of purpose

Your personal data will only be used for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you would like an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

We may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Disclosures of your personal data

Please note we may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.

Third parties to whom we sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

We require all third parties to treat your personal data securely security and in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Data security

We have appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We also limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We also have procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where an applicable data protection law requires us to do so.

Data retention

We will only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To decide the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Your legal rights

In certain circumstances, you have rights under data protection laws in relation to your personal data.

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data when we are relying on a legitimate interest (or those of a third party) where in your particular you want to object to processing on this ground as you believe it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. You can ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide your personal data to you, or a third party of your choice, in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. This will not affect the lawfulness of any processing carried out during the time before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

If you wish to exercise any of the rights set out above, please contact us.

What we may need from you

We may need to request particular information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We aim to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.